OLYMPIC SUMMER GAMES 2032 – BRANDING/IDENTITY

I was inspired by my love of the Olympics and my love of super heroes to create a “what if” mock up proposal for the 2032 summer Olympic games. I set it in my home of Toronto, Ontario and wanted to design a feeling of both heroism and futurism.

Given that the projected year was in 2032, I wanted to design an Olympics that felt familiar but also new. It had to strike all the notes we are use to hearing but with a new arrangement. I tried to infuse the feeling of bold athleticism and larger than life comic book design to elevate the Olympic iconography to a new level.

  • Type Branding, Identity, Design, Illustration